The Reason Behind the Farewell: Explaining the Decision to Discontinue Teas
The decision to discontinue teas is not easy. It often comes as a surprise to loyal customers who have grown accustomed to enjoying their favourite brews. But there is always a reason behind this farewell. In this blog post, we will explore the factors that led to the discontinuation of specific tea blends and why it’s important to say goodbye to them.
The tea industry constantly evolves, with new trends and flavours always emerging. As a result, tea companies need to make strategic decisions to keep up with their customers’ changing demands. This means introducing new blends and phasing out older ones that may no longer resonate with the market.
One of the main reasons for discontinued teas is the availability of ingredients. Some teas rely on specific herbs, fruits, or flowers that may become difficult to source or have limited availability. This can be due to climate change, crop failures, or changes in agricultural practices. When certain key ingredients are no longer accessible, tea companies must decide to discontinue those blends.
Another factor contributing to discontinued tea blends is customer preferences. The tea industry is highly competitive, and companies need to constantly innovate and cater to their customers’ evolving tastes. This means introducing new flavours and blends that align with current trends. In doing so, some older blends may fall out of favour and eventually be discontinued.
Additionally, market demand plays a significant role in the decision-making process. Tea companies carefully analyze sales data and customer feedback to determine which blends are performing well and which are struggling. If a particular blend consistently underperforms or fails to meet sales targets, it may be considered for discontinuation. This ensures that tea companies can focus their resources on higher-demand blends more likely to generate profits.
While it may be disappointing to see beloved teas disappear from the shelves, it’s important to remember that this decision is ultimately made with the best interests of the customers and the company in mind. By discontinuing specific blends, tea companies can allocate their resources more effectively, ensuring they can continue providing high-quality teas that meet their customers’ changing preferences.
Several factors, including ingredient availability, customer preferences, and market demand, drive the decision to discontinue tea blends. While it may be challenging to say goodbye to our favourite brews, it’s essential to understand that this decision is necessary to ensure tea companies’ continued growth and success. So, if you have a favourite tea blend being phased out, savour it while you can and be open to discovering new and exciting flavours waiting to be explored.
Please find below a list of the teas and infusions which will be or are already discontinued:
Mama Africa
Healthy Treasure
Fairytale of Dubai
Formosa “Choice” Oolong –> replaced with Oolong Formosa Fine
Eye Candy
Earl Grey French Style –> replaced with Earl Grey Marquis de Gris
Orchid Lung Ching
Queen of Cheba
